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Startup Expansion Analysis Dashboard

This project integrates Python and Power BI to analyze a startup's store expansion performance. It features a 5-page interactive dashboard covering revenue, ROI, marketing efficiency, and detailed store-level insights. Includes data, visuals, and a full PDF report.

THE PROJECT / FOLLOW THE THREAD

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01 / WHY THIS WORK EXISTS

What this project explores.

This project integrates Python and Power BI to analyze a startup's store expansion performance. It features a 5-page interactive dashboard covering revenue, ROI, marketing efficiency, and detailed store-level insights. Includes data, visuals, and a full PDF report.

ProjectStartup Expansion Analysis Dashboard
Available evidence4 linked files · visual preview
ExplorePublic interactive report
02 / THE CHOICES & CONNECTIONS

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  1. 01

    Aggregated demographic, sales, and regional market saturation datasets using Python.

  2. 02

    Engineered a dimensional model in Power BI with tables for regions, products, and customer segments.

  3. 03

    Built DAX formulas to calculate running totals, regional market penetration indexes, and customer lifetime value (LTV) versus acquisition costs.

  4. 04

    Visualized geographic performance using interactive map charts and forecasting models.

Power BIPython
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03 / OPEN THE WORK

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Revenue, marketing spend, and location performance for an expansion scenario.

Startup Expansion — Expansion overviewEnlarge preview
Expansion overview
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04 / THE WORK BEHIND THE CLAIM

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4 linked source files

DOCREADME.mdIPYNBsrc/data_preprocessing_and_analysis.ipynbPBIXPowerBI-Report.pbixDOCStartup-Expansion-Analysis-Dashboard.pdf
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This project integrates Python and Power BI to analyze a startup's store expansion performance. It features a 5-page interactive dashboard covering revenue, ROI, marketing efficiency, and detailed store-level insights. Includes data, visuals, and a full PDF report.

Current README excerpt

This project analyzes the performance of a startup's store expansion across regions in the United States. Using Python & Power BI, the dashboard provides key insights into revenue, marketing efficiency, and store performance.

A source excerpt, not an independently verified outcome.

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